I’m Jason, and this is Jason Penning Creative Group—a creative studio for brands that move.

WELCOME

WELCOME

WELCOME

Creative Director. Designer. Collaborator.

JASON PENNING

I build, refresh, and grow outdoor and sport lifestyle brands—giving them more than just a look, but a voice, a presence, and a place in people’s lives.

The best work starts with the right partners—brands and leaders who bring passion, curiosity, and vision. I listen first, dig deep, and collaborate closely to create work that not only stands out but truly connects, resonates, and builds meaningful relationships with your consumer.

TRUTH

Above all, good work with good people, done the right way, wins.

Featured Work

 
BRAND DESIGN

U.S. Ski & Snowboard
Olympic Team
Fundraising

 
CONTENT PRODUCTION

Visit Oceanside
Olympic Support for Caity Simmers

 
CONTENT PRODUCTION

Vans
Athlete Lifestyle
Social Campaign

 
CREATIVE DIRECTION / DESIGN

Ikea
Product Design
Collaboration

 
BRAND DESIGN

U.S. Ski & Snowboard
Fan Engagement Campaign

 
EVENT DESIGN / MARKETING

US Open
Of Surfing
Event Creative

Additional
Work

I’m Jason Penning—a Creative Director and Designer with 20+ years of experience.

I started out in advertising, shaping brands like Logitech, LG, Nestlé, CA Lottery, and Wienerschnitzel. Then in 2013, I moved to LA to join the World Surf League, where I built an award-winning creative team that helped grow the brand and bring ideas to life for partners like IKEA, Vans, Jeep, YETI, Michelob Ultra, Red Bull, Shiseido, and Samsung.

In 2024, I launched JPCG—a creative studio built to collaborate with brands and marketing teams, turning ideas into work that connects, resonates, and lasts.

HELLO

Let’s work together.

jason@penning.
group

Clients

BRANDS I’M CURRENTLY WORKING WITH.

Aspen One

Døds Diving League

F45 Training

U.S. Ski & Snowboard

Visit Oceanside

World Surf League

Feedback

KIND WORDS FROM VALUED PARTNERS.

“Jason and his team crafted an amazing video that perfectly captured our story, all within a near impossible timeline and budget.”

SHAE GEARY

Director of Communications
Visit Oceanside

“…far exceeded our expectations, and more, he was an absolute delight to work with.”

BECKY FLEISCHAUER

Chief Executive Officer
USA Surfing

“Our trustees & ambassadors have shared their praise of the Foundation rebrand—thank you for helping us differentiate and match our audience in a meaningful way.”

MOLLY VAILE

VP, Revenue Events & Hospitality
U.S. Ski & Snowboard