VANS

Off The Wall Moments

Authentic looks into life on the North Shore between competition days.

OVERVIEW

We redefined the social media strategy for the Vans Triple Crown in Hawaii. How? By showing the side of surfing that happens outside the water. With 40+ videos featuring athlete personalities, we surprised consumers with authentic looks into the zeitgeist of life on the North Shore between competition days.

RESULTS

7M total views (all organic)
2X average views from beginning to end
Contributed to 11% audience growth for final event

With a limited budget—we assembled a nimble team and encouraged spontaneous in the moment creative decisions. The result was candid, raw, authentic moments with the athletes.

TANNER COLLAGING
KYUSS’ COCONUTGRAM
NATHAN KNIFE THROWING
GREYSON BANZAI SKATE
IVAN JUNGLE SKATE
MFEB RECORD SHOPPING
LEILA, KARINA, AND HANNA RIPPING
HARRY BBQING

“The result was candid, raw, authentic moments with the athletes.”

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One of the most authentic approaches we’ve taken with social content for the Vans Triple Crown.

Credits

Executive Producer
Dave Finger

Videographer
Layne Stratton

Editor
Brendan Zipfel

CD/Designer
Jason Penning