Visit
Oceanside
Caity Simmers Olympian
SITUATIONThe 2024 Paris Summer Olympics begins in July, surfing begins on the 27th and medals awarded on the 30th. Caity Simmers is the current number 1 ranked surfer in the world. She will be a favorite to win a gold medal for the USA. And more, bring it home to Oceanside.
OPPORTUNITYCaity is proud of where she’s from, often openly crediting Oceanside for shaping her style and approach to surfing. With that authentic connection, Visit Oceanside and USA Surfing have an entry point into the global surfing conversation surrounding the games.
CHALLENGECaity has a full media schedule, and busy month of preparation, she won’t be available. She also doesn’t totally love doing interviews and talking about herself, it’s not her brand.
IDEAHave Caity’s community talk about why she’s rad through their experience and relationship with her. Use authentic Oceanside figures that embody the culture and inspired Caity’s path. Stories told need to carry beyond surfing and into her personality. Our objective, create parallels between the city of Oceanside and Caity’s personality.
No time. No budget. No factor.
“She’s the pride of Oceanside right now dog.”
JUNE BUGWe created typography system using Obviously Regular and Italic— the idea was to be bold, modern and dynamic to match Caity’s progressive surfing. This was used for simple video graphics and social assets that supported the video.
“We were impressed by the detailed preparation, clear vision, professionalism, resourcefulness, collaborative spirit and adaptability when faced with challenges.”
Shae Geary
Director of Communications
Visit Oceanside
Credits
Matt Fairfax
Videography and Editting
Matt Hogan
Motion Graphics and Color
Jason Penning
Creative Direction/Design