U.S. Ski & Snowboard

The U.S. Ski & Snowboard Gold Pass is America’s most coveted lift ticket. It’s accepted for unlimited use at any NSAA member resort nationwide and is fully transferable.

Started in 1972, the Gold Pass is one of the largest single fundraising tools used to support Olympic skiers and snowboarders; and having one places you in a very exclusive group of supporters.

Support

Visual Identity Design
Product Design
Welcome Book
Art Direction

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Early round
typography studies.

Although we loved the refined thinner designs and font usage, it wasn’t right for the brand and the category. We quickly narrowed in on the angled heavy type of example 4, it captured the bold energy we needed and inspired our final design direction.

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Art direction that inspired a variety of assets used for marketing.

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WSL Brand